Rick
TS Member
- Favourite Ride
- Crux
I agree some people will notice - no dispute on that, I challenge that the difference will not make a difference to vast swathes of the visitor base if you're already spending £120+ on the day out as a whole. Put that against a background of high demand and short supply - I think they will be fine.I think if you consider it from a family's point of view they'd certainly notice. Even just on wristbands alone that's a very noticeable increase for a family of four.
If you then further think about how parents might've just purchased a diamond pass for them and then wristbands for the kids, that's a really substantial increase. I hope I'm wrong, I want the park to do well this year, but I do fear families will be put off.
It's a jump, for sure but I think it's happening against a backdrop of everything being more expensive. Plus, I think a number of price rises that should have happened over time are being compounded. In 2002 a wristband was £25, in the 2019 it was £27 - that doesn't feel right. The minimum wage increased from £3.50 to £8.50 in that time.I think it's about a £10-£12 price hike per person compared to the 10 day advance price they were doing pre covid. Pretty sure for our works trip in 2019 it was £27 per person for a Saturday in June.
That's quite a big jump in price if you are paying for a family of 4.
Interestingly, for our jolly boys trip of last year ... the Henson was £25 each per night, this year on the same dates it would be £40.
Edit - just found the WhatsApp. Big Blue would have been £78, this year it would be £95. BLVD would have been £87, this year it would be £126. Appreciate it's early days - but that's seemingly demand driven pricing.