Blackpool’s heritage an interesting one. Personally, I’d argue that it’s both a blessing and a curse for the park.
It’s a blessing in that it gives them a USP that no other park in the UK boasts or can ever boast for that matter. Blackpool has an absolutely huge selection of heritage rides, including one of the world’s largest operating selections of wooden roller coasters and multiple rides over 100 years old. Some of the park’s rides even predate either world war, which is quite insane when you think about it! No other park can feasibly match or recreate what Blackpool has in terms of heritage rides, and that is arguably quite a selling point in itself.
With that being said, I think that might also be a curse for the park in some regards. To some non-enthusiasts, having a huge selection of heritage rides as opposed to newer, flashier thrills like those at Alton Towers or Thorpe Park may give off the impression that the park is dated and behind the times, which could put them off.
One thing to consider, though, is that unlike some of the other theme parks in the UK like Alton Towers and Thorpe Park, Blackpool Pleasure Beach might rely more on a captive audience who come back to Blackpool for their summer holidays every year and expect the same sort of experience every year, so the heritage might add to the nostalgia factor and keep people coming back in a way that it wouldn’t at the Merlin parks.
One thing that I think could benefit the park, as has been said above, is to have a company like GCI or Gravity Group do a full retrack of rides like Grand National and Big Dipper and put new trains on them. That would ensure that they run more smoothly while still providing the same classic wooden coaster experience as they ever have. I feel that this might see more people be pleasantly surprised by the experience they offer and view the older attractions in a more positive light.