On the topic of WOW Weekends, they were actually pretty popular, but with the huge caveat of it depending on the weather.
If the weather was nice, or just not terrible, then these weekends could be some of the busiest days of the entire year. Remember 2019 in particular, WOW Weekends were rammed, with the exception of just one rainy Sunday when it was empty. This huge surge in business came as quite a surprise to people, considering how quiet Icon’s opening year of 2018 had been.
I appreciate that getting the rides ready earlier is a big job, and obviously it’s a bit of a gamble with the weather, but honestly with how busy these weekends would be if the weather was anything other than rainy, I’d say it’s worth them doing it. Rain every weekend in Feb and March would be very, very bad luck, even for Blackpool.