Purely as a business in the field they are in, it makes sense to me. I didn't say, "enthusiasts choice".
They own a family residential holiday park. Though a couple of the existing rides look dodgy as anything, I can see the sense in what they are doing.
That suspended coaster at Legoland looks dire, though I the Vekoma flier I have always felt look decent, but how much? 2.8m for three rides? The Volare will be attractive to most who aren't enthusiasts, being only the second flier in the UK.
I am not saying, I think it was the best way to invest, what I am saying here is less than 3m for a years filler attractions, including kids, medium, and "thrill" is clever spending for their market - and of course, their regional competition...
This of course, is if they add something very unique and major next year. If they added some crazy B&M or Intamin up there, which it needs, with the addition of their other crazy rides - which are unique over here (all be that for good reason, the public don't really know that though), they really will put the proverbial cat amongst the pigeons.