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Secret Weapon 7 Discussion
- Thread starter Mark00us
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Towers freak
TS Member
From the "Wooden Spector" if I remember correctly
delta79
TS Member
- Favourite Ride
- Nemesis, Air
any one got a stencil and Andy Hine address, 
Sorry evil of me even to think about it.
anyway, marketing. I dont think we will hear anything about SW7 from marketing dept until the deafening shouts of flogging stuff for Christmas ends.
Sorry evil of me even to think about it.
I wonder if it was the peg leg pirate from mutiny bay, writing themTowers freak said:
anyway, marketing. I dont think we will hear anything about SW7 from marketing dept until the deafening shouts of flogging stuff for Christmas ends.
siralgenon
TS Member
Stevie said:We'll find out the name around Christmas/New Years time.
We found out TH13TEEN's name on the 11th December 2009. And we found out Sub Terra's name on the 31st January 2011.
So I reckon that's what's next.
But when was Oblivions name released because this is following the same kind of marketing strategy?
Adam James
TS Contributor
- Favourite Ride
- Wild Mouse, BPB
Regarding marketing, I think it'd be quite slick if some very believable adverts were to appear in women's mags promising a solution to make you automatically become happy at an institution at Alton.
Perhaps very subliminally have the #getcorrected hashtag to engage viewers, but seeing as Alton is 'Alton Towers' in the public's mind, it should still do the job. Maybe even trick the Daily Mail into believing an institution is genuinely offering this sort of therapy for some free PR. Just a thought that popped into my head.
...as you were.
Perhaps very subliminally have the #getcorrected hashtag to engage viewers, but seeing as Alton is 'Alton Towers' in the public's mind, it should still do the job. Maybe even trick the Daily Mail into believing an institution is genuinely offering this sort of therapy for some free PR. Just a thought that popped into my head.
...as you were.
CGM
TS Member
DiogoJ42 said:
A good coaster alone is no guarantee of good attendance figures as Walygator found out. The average park goer can't tell the difference between good ride hardware and bad. One park could install an SLC clone and another a custom B&M invert but if they both have the same advertising campaign, why would any more people show up to ride the B&M?
If you want to get people through the gates, you need to create a memorable brand and spread it. You need to make people believe that it's something much more special than the average ride opening. This is one of the few things that Merlin excels at. Their marketing campaign for the Swarm was excellent and although the operation was let down by the ride side of things, Thirteen's marketing campaign certainly got people to the park.
It's only once you've attracted people to the park with your amazing campaign that buying the B&M and not the SLC pays off. People ride it, like it, tell their friends and return for many years to enjoy the ride. There are so many parks out there that have a world class coaster but lack the marketing skills or financial clout to get people to the park to ride it.
Johno
TS Member
siralgenon
TS Member
The stats have been released for quite a while now
siralgenon
TS Member
I don't understand why they don't start construction sooner? Disney start building their attractions as much as two years before it is due to open. Alton know there are going to weather and construction issues so why not start them earlier?!
rightbackgranty
TS Member
I'd imagine its something to do with the fact Alton Towers opens for business in the summer months and closes in the winter months. It sort of creates a deadline for which the job has to be done.
Disney on the other hand, with its year round opening lets them plan things out a little more. For example, Test Track at Epcot has been shut for reimagineering over the summer, something that many of those going to Alton Towers would not take lightly - if the park is only open for a few months, they expect to be able to get on everything!
The luxury of year round opening allows Disney and other parks to make their own deadlines other than the 1st April.
Disney on the other hand, with its year round opening lets them plan things out a little more. For example, Test Track at Epcot has been shut for reimagineering over the summer, something that many of those going to Alton Towers would not take lightly - if the park is only open for a few months, they expect to be able to get on everything!
The luxury of year round opening allows Disney and other parks to make their own deadlines other than the 1st April.
siralgenon
TS Member
rightbackgranty said:
Thats all very well but it doesn't answer the question, Alton aren't re-themeing / revamping the attraction, they are building a new attraction. The Park closing for the winter has no effect on the rides construction therefore it doesn't answer the question of why don't they start construction sooner.
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