- News all the latest +
- Theme Park explore the park +
- Resort tour the resort+
- Future looking forward +
- History the archives +
- Community and meetups +
- Features explore more +
£5 online, £7.50 on the day.An update on the Dungeons performance from the 2019 Merlin accounts that have now been published on their website.
The Alton Towers Dungeon generated £1million of revenue in 2019. Any one know a rough idea how much was invested to create the Dungeons?
The headline price for the Dungeon is £5 suggesting around 200,000 guests paid for the attraction during the season. In reality they often knocked the price down to encourage more guests in so it could be anywhere around the 200-300,000 mark against at least 2 million visitors to the park itself.
£5 online, £7.50 on the day.
An update on the Dungeons performance from the 2019 Merlin accounts that have now been published on their website.
The Alton Towers Dungeon generated £1million of revenue in 2019.
I wonder if there was any profit this year in that then after construction, staff costs etc? I'd guess that it might take a few years to start generating a good profit but you never know with Merlin as they're quite good at being a bit tight with costs.
If your theories are true and it doesn't end up reopening post-corona, then that would make it the joint shortest-lived attraction in park history alongside the Space Boat, which was only in place during the 1983 season!
In all honesty, if the rumours of it being a temporary attraction are true, then I could see it being removed as well. I'd imagine it costs a lot to run, and it wouldn't be a very appropriate thing to operate while social distancing is still in place. Come to think of it, how on earth will Merlin's midways operate with social distancing in place, as I'd imagine that social distancing is complicated to impose in some of their midway attractions? I'm sure they'll find a way, though; they always do!
If they do end up removing the Dungeons, then I think it would be a fantastic expansion opportunity for The World of David Walliams; that ride system could make another nice family dark ride for the area, and they could even fit another ride in the area outside the building. I reckon a family flat ride of some form could fit where those water walkers are near the Burger Kitchen (or at least used to be. I'm not sure if they're still there now).
I still don't really subscribe to the view that the Dungeon building is an intrinsic part of that area of the park. I think it can be if you want it to be, but also, it can be something standalone and a cohesive theme can begin as you walk into the area 'proper' (with the former Toadstool site on your left and the new ride on your right).It's a bit of a sore thumb next to David Walliams etc. I could see the ride having it's 4th retheme (yes we got the points for that) I think it'd go back to the OG boat layout though as in stay in your boats. The thing it needs though is incorporating in to the area more, it's not really in the area as it's on its own