Dagan said:Oblivion was the first use of the phrase, and rightly so. It feels that the phrase worked as a marketing phrase they decided to use it as much as they can.
Okay, so the phrase has technically only been used to promote 4 products.
Oblivion - Okay, I'll give you that one. It was very much a first.
Air - Was the "worlds first" by a specific manufacturer, but for the general public with no knowledge of rides outside of the UK, it was used to make them think it was the first ride like this ever.
Th13teen - Yes it did feature the worlds first piece of track that dropped. And yes, I agree it was a technical marvel. But I felt they overused the "Worlds First" phrase and had included the element purely so they could use those buzz words in marketing.
The Smiler - Well, we shall see. This ride might shoot me down. I personally feel there won't be any special track elements, but rather will just have a few more inversions that were hidden from the plan. So it will be the WORLDS FIRST ride with X amount of inversions.
But we shall see. I truely feel that Oblvion was the only true Worlds First and the other uses of the saying were just marketing buzz.
Maybe it's because the whole 13 marketing left a sour taste with all of us.
From memory, I don't think AT ever marketed Air to the general public as being a world first. It certainly wasn't mentioned in the TV adverts.
Oblivion and Thirteen were most definitely world firsts, so were quite rightly marketed as being so - it'd be strange if the park didn't shout to the public that there's a unique ride for them to try out. Problem with Thirteen is that rather than keeping it simple, they went with the whole "psychoaster" crap! And the public quite rightly had a bit of a backlash against it.
As for The Smiler. I've got full faith that if AT are claiming it's a world first / world beater then that's what it'll be. The inversion record looks likely at the moment, but they may just surprise us!