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[The Smiler] Construction Updates and Ride Speculation
Plastic Person
TS Member
Re: Secret Weapon 7 Discussion Continued
Unfortunately, Christmas TV slots are prohibitively expensive, and it's simply too soon. The public's mind is much too busy at the moment.
BigDave said:
Unfortunately, Christmas TV slots are prohibitively expensive, and it's simply too soon. The public's mind is much too busy at the moment.
CoasterDan
TS Member
Secret Weapon 7 Discussion Continued
Only time will tell I should think!
Only time will tell I should think!
BigDave
TS Member
Re: Secret Weapon 7 Discussion Continued
Teaser campaigns for a major new ride can happen during Christmas. Get people online and booking tickets in advance. In theory, you can advertise a new ride as soon as plans are approved, because advance booking doesnt mean that you have to wait until the ride is already open before you advertise it. Also Christmas slots might be very expensive, but we are talking about a multi million pound company here and not some small fairground.
Teaser campaigns for a major new ride can happen during Christmas. Get people online and booking tickets in advance. In theory, you can advertise a new ride as soon as plans are approved, because advance booking doesnt mean that you have to wait until the ride is already open before you advertise it. Also Christmas slots might be very expensive, but we are talking about a multi million pound company here and not some small fairground.
djtruefitt
TS Team
Re: Secret Weapon 7 Discussion Continued
I cant see many people seeing an advert for a new ride in December that doesnt open till March and thinking "yea lets book some tickets for that now", its far too early. The only type of marketing we will see soon is for the geeks and will all be online, then when it gets nearer the time it will go much more main stream.
The photo was taken from outside the park on the road that runs to Alton village, its really hard to work out what is where from that side of the park, for ages I thought I saw the new ride until I worked out it was Oblivion
But if you look close enough when walking past you can see the track quite easy, its hard to get any decent photos because the camera keeps focusing on the trees.
I cant see many people seeing an advert for a new ride in December that doesnt open till March and thinking "yea lets book some tickets for that now", its far too early. The only type of marketing we will see soon is for the geeks and will all be online, then when it gets nearer the time it will go much more main stream.
The photo was taken from outside the park on the road that runs to Alton village, its really hard to work out what is where from that side of the park, for ages I thought I saw the new ride until I worked out it was Oblivion
But if you look close enough when walking past you can see the track quite easy, its hard to get any decent photos because the camera keeps focusing on the trees.
Johno
TS Member
Re: Secret Weapon 7 Discussion Continued
Alton won't advertise this on TV til March.
It would be stupid.
Advertising is for a product. You advertise something you've got. Teasers don't work, see Oblivion marketing strategy re.focus groups from the magic factory documentary.
Advertising works when you see a huge ride shot, of a huge thrill machine.
Alton won't advertise this on TV til March.
It would be stupid.
Advertising is for a product. You advertise something you've got. Teasers don't work, see Oblivion marketing strategy re.focus groups from the magic factory documentary.
Advertising works when you see a huge ride shot, of a huge thrill machine.
oliviamaeae
TS Member
Re: Secret Weapon 7 Discussion Continued
but advertising and marketing has changed a lot since Oblivion's day and things have progressed. I think teasers may work very well now, but not necessarily on TV, but rather Youtube.
Johno said:
but advertising and marketing has changed a lot since Oblivion's day and things have progressed. I think teasers may work very well now, but not necessarily on TV, but rather Youtube.
BigDave
TS Member
Re: Secret Weapon 7 Discussion Continued
Im sorry but why wouldn't advertising now work? Are some of you not already planning visits to over seas parks? To us a trip to Alton Towers might be planned a few days in advance, to the general public who have to travel miles and fork out a load of money, a trip to the park is a big deal and needs a lot of planning. Other large parks are already running fairly large advertising campaigns for their new attractions, so why should the UK's number one park be any different?
Its only 3 months away, 11 weekends if I've worked it out correct. Its hardly a year away is it?
Im sorry but why wouldn't advertising now work? Are some of you not already planning visits to over seas parks? To us a trip to Alton Towers might be planned a few days in advance, to the general public who have to travel miles and fork out a load of money, a trip to the park is a big deal and needs a lot of planning. Other large parks are already running fairly large advertising campaigns for their new attractions, so why should the UK's number one park be any different?
Its only 3 months away, 11 weekends if I've worked it out correct. Its hardly a year away is it?
Johno
TS Member
Re: Secret Weapon 7 Discussion Continued
Because generally the Uk parks don't attract the overseas crowds that DLP etc. do. Understandably of course.
Advertising the product now is not as effective as advertising it closer to the time. It just isn't. Advertising costs money, which is limited.
Note how the advertising for sub-terra and alton towers in general, isn't on such a great scale as say advertising for coke.
Anyone who believes that Alton will have TV slots 9-5 for 6 months is living in cloud cuckoo land to be honest...
BigDave said:
Because generally the Uk parks don't attract the overseas crowds that DLP etc. do. Understandably of course.
Advertising the product now is not as effective as advertising it closer to the time. It just isn't. Advertising costs money, which is limited.
Note how the advertising for sub-terra and alton towers in general, isn't on such a great scale as say advertising for coke.
Anyone who believes that Alton will have TV slots 9-5 for 6 months is living in cloud cuckoo land to be honest...
Rob
TS Team
Re: Secret Weapon 7 Discussion Continued
Doing some kind of TV advert over Christmas could easily be seen as a waste of money from Towers point of view I reckon. Lots of people will see it, but I think it is too far away from opening for enough people to think about planning a trip. They are better spending the majority of money set aside for the TV ad for it being shown in late February or early March. As Moley has said though, I guess it is possible we may see some very short and relatively inexpensive blipverts earlier than this, and I personally feel that would be a great idea.
Doing some kind of TV advert over Christmas could easily be seen as a waste of money from Towers point of view I reckon. Lots of people will see it, but I think it is too far away from opening for enough people to think about planning a trip. They are better spending the majority of money set aside for the TV ad for it being shown in late February or early March. As Moley has said though, I guess it is possible we may see some very short and relatively inexpensive blipverts earlier than this, and I personally feel that would be a great idea.
BigDave
TS Member
Re: Secret Weapon 7 Discussion Continued
That is pretty much exactly what I mean. The air teasers lasted 10 seconds and yet had everything you needed to see in order to get people excited and looking at your website. A few simple teasers around new year would be great and get people looking at your new site. Get them signed up to updates using their email address, maybe run a competition or two and put a link to advance booking. Im sure the cost of a small, simple teaser advert can be justified.
That is pretty much exactly what I mean. The air teasers lasted 10 seconds and yet had everything you needed to see in order to get people excited and looking at your website. A few simple teasers around new year would be great and get people looking at your new site. Get them signed up to updates using their email address, maybe run a competition or two and put a link to advance booking. Im sure the cost of a small, simple teaser advert can be justified.