People have a right to complain and moan.
Merlin's motivation for profit is what, in my opinion, has caused the problem. There is no problem making a profit, and if the park is to improve, then it needs to make a profit, but they have lost focus that if customers are not enjoying themselves, they won't spend their money or comeback. They have spent a lot of money on this ride, and they are trying to claw that back as soon as possible, hence rushing the ride to be ready, rushing the advertising so people know about it.
If they had not been in such a rush, they would of had time to test the ride, and get it working properly, they would of been able to have a successful media event, they would of been able to have a soft opening, where random quests on park would of got the chance to join the queue, and then once it was working, and fully tested, they could have started the advertising, and announced a grand opening for it.
This ride is going to end up costing a lot more in the negative media it generates over the next few days until it opens, more money is going to have to be spent on advertising, and staff are going to be put under a huge strain.
That been said, there is no competition for Alton Towers in the UK, unlike fizzy pop, where if I don't fancy Cola, I can have Pepsi, there is no alternative to Towers. Yes, there is Drayton Manor, Blackpool and Lightwater Valley, but these do not have the same rides or the same magic at Towers. You could argue that Thorpe is an alternative if you like big rides, but it lacks the magic and if you visit there instead of Towers, it is still money in the back pocket of Merlin. Until these is a serious challenge to Towers, where people who are upset, have a actual choice of somewhere magical and out of the world to visit, people are still going to go back, no mater how poor a job Towers does of opening there new Coaster. They could announce another 5 opening dates, miss them all, and we will still flock to the park to ride it, buying merchandise and videos as well.
I look back at the last few openings I have been to, and I hate to say this, but Blue Fire was one of the smoothest openings I can remember. Yes, there was one morning when it opened late, but apart from that, I don't remember any serious issues, even though they had to dig through the rapids to build it. It's worth remembering, this was a first for Mack, so if there had been issues, it would not of been a surprise but they managed to pull it off flawlessly.
Ian