-
ℹ️ Heads up...
This is a popular topic that is fast moving Guest - before posting, please ensure that you check out the first post in the topic for a quick reminder of guidelines, and importantly a summary of the known facts and information so far. Thanks.
[The Smiler] Marketing discussion
- Thread starter JayTricky
- Start date
- Status
Joshysqaushy
TS Member
Re: [SW7] Marketing discussion
So we know its not photoshopped but it still could have been put up by a crazed enthusiast.....
So we know its not photoshopped but it still could have been put up by a crazed enthusiast.....
stretchy
TS Member
Re: [SW7] Marketing discussion
Ok I have ranted about this before and I am sure I will rant about this again. Why ohh why do Alton Towers marketing thing that the best catchment placement for thier marketing is London. I am sure if you look at visitors to Alton Towers from various places divided by the population I am sure Birmingham or Manchester will be significantly higher than London, yet these projections are in London, the majority of the posters are in London. Ok the sheep aren't in London, and we have some things in station barriers in Leeds and Birmingham uni. But still, I am sure that the whole point of a marketing campaign is to market to your catchment area, and London isn't really is it? Or am I being too literal. Are they hoping tv people will mention it on thier shows?
Ok I have ranted about this before and I am sure I will rant about this again. Why ohh why do Alton Towers marketing thing that the best catchment placement for thier marketing is London. I am sure if you look at visitors to Alton Towers from various places divided by the population I am sure Birmingham or Manchester will be significantly higher than London, yet these projections are in London, the majority of the posters are in London. Ok the sheep aren't in London, and we have some things in station barriers in Leeds and Birmingham uni. But still, I am sure that the whole point of a marketing campaign is to market to your catchment area, and London isn't really is it? Or am I being too literal. Are they hoping tv people will mention it on thier shows?
Dar
TS Member
- Favourite Ride
- Taron
Re: [SW7] Marketing discussion
Maybe based a lot of national news stations are based in London, along with a lot of influential online bloggers and tweeters? If one of these people see these and tweet them, it gets much more exposure than if they just put them up in Manchester.
Maybe based a lot of national news stations are based in London, along with a lot of influential online bloggers and tweeters? If one of these people see these and tweet them, it gets much more exposure than if they just put them up in Manchester.
Scott
Former TS Team Member
- Favourite Ride
- Nemesis
Re: [SW7] Marketing discussion
stretchy, we can assume this is only the beginning to a much bigger and widespread campaign. Things like these posters and the sheep are just to get the logo in people's minds and to get people talking. Presumably once marketing seriously kicks off - we will see a lot, lot more from the park in terms of a nationwide reach.
It would be incredibly expensive to target every single city with poster campaigns - so doing it in the most populated city in Britain is good for a viral audience who might start sharing it on the internet to other parts of the country. Equally, Towers have used facebook and Twitter to spread their logo to their fans.
stretchy, we can assume this is only the beginning to a much bigger and widespread campaign. Things like these posters and the sheep are just to get the logo in people's minds and to get people talking. Presumably once marketing seriously kicks off - we will see a lot, lot more from the park in terms of a nationwide reach.
It would be incredibly expensive to target every single city with poster campaigns - so doing it in the most populated city in Britain is good for a viral audience who might start sharing it on the internet to other parts of the country. Equally, Towers have used facebook and Twitter to spread their logo to their fans.
[SW7] Marketing discussion
Very strange for posters suggesting the name to go up before any announcement from the park.
Also, as someone else mentioned, this seems strange given that the viral campaign has only just started!
Perhaps we will see more of these go up, with different wording - The Inoculator, The Sanctuary etc, which will all form part of the back story?
Very strange for posters suggesting the name to go up before any announcement from the park.
Also, as someone else mentioned, this seems strange given that the viral campaign has only just started!
Perhaps we will see more of these go up, with different wording - The Inoculator, The Sanctuary etc, which will all form part of the back story?
James
TS Founding Member
Re: [SW7] Marketing discussion
Well they must have as I'm sure they could get into a lot of trouble without permission. It's an iconic landmark in the centre of London, not really something I'd expect anyone can project images on to!
Same most likely goes for the other building, but in a lighter sense.
george2v said:
Well they must have as I'm sure they could get into a lot of trouble without permission. It's an iconic landmark in the centre of London, not really something I'd expect anyone can project images on to!
Same most likely goes for the other building, but in a lighter sense.
- Status