jon81uk said:
Benzin said:
But the ideas and additions recently just seem to lack a real spark of true quality... And the obsessive nature of things needing an USP rather than just being a good addition is the big worry for me... Smiler and Swarm are both good examples of rides that seem to have had a lot of good ideas flowing around them, but for one reason or another just lack that idea that takes them to the level of Nemesis, Vampire or Oblivion when they opened...
Don't forget Vampire & Nemesis were both UK firsts and Oblivion and Air were world firsts, the USP thing is nothing new, the Tussaud's parks have always been chasing after world firsts.
There is still a massive gap in quality between then and now, and it's not JUST happening wit the coasters now, it appears that EVERY new thing must have something that sells it, rather than being a good attraction...
Also got to look at the overall quality of the attractions... Is Swarm as good as Nemesis when it originally opened for absolute atmosphere? What about Smiler and Oblivion?
Course bare in mind that the UK theme park industry had nothing major until Nemesis apart from a couple of wooden coasters at Blackpool, a few Schwarzkopfs, and a Vekoma Corkscrew... ANYTHING was gonna be a UK first when the likes of Vampire, Nemesis, Big One and Shockwave opened... And we know Oblivion and Air were born out of Tussauds/Wardley's great working relationship with B&M at the time as well, meaning that they put a lot more effort into it...
Benzin said:
Thorpe with Angry Birds is currently showing a great inability to bring in a good quality product to support the park... The idea of re-opening the 4D Cinema and adding some Dodgems is a lovely idea and fits their wanting to attract the family market (ok, that's because financially, they're rubbish), but tagging Angry Birds on it shows what Merlin are like, it NEEDS to have something to entice people... No Merlin, what the park needs is to be of good quality... It means allowing guests to enjoy their day and want to spend money, not being bombarded with upsells, rotting theming and dodgy operations...
As opposed to Tussaud's adding Imperial Leather (which isn't even a character brand!) to the Flume and the Bubbleworks, again its not Merlin, getting sponsorship was something in place way before Merlin bough out Tussaud's. Also most UK parks are now using characters to draw people in (Thomas Tank, SpongeBob, Peppa Pig, Postman Pat, Angry Birds), that isn't going to change. Even Disney bases most new attractions on a film (Avatar, The Seven Dwarves, Little Mermaid etc) rather than original ideas (Pirates of the Caribbean, Space Mountain, Thunder Mountain, Matterhorn).
Are you saying that the Imperial Leather additions are positive? Because they are pure examples of how crap Tussauds became in the DIC days...
When an IP is done well (like the theming in Thomas Land, though the cramped design of the area is poor), it can be an excellent and solid addition to the park... Currently, Merlin (and Tussauds) haven't got a single good IP based attraction in their parks (CBeebies looks to buck that trend, but only because the BBC want a quality product, remember, only a few years back Shrek was meant to appear in that area, until Dreamworks pulled out)...
To compare the Merlin character brand additions to Disney is also silly... Whilst Disney have always had rides based off their films (and why not, it is after all Disneyland), look at the sheer quality of Snow White Mine Train compared to any Merlin based IP attraction... They even made an IP as crap as Cars into one of the best looking park areas in the world...
Of course, another important thing to consider with IPs is the lifespan, something that Merlin seem incapable of doing, getting brands that are at the real post-peak time of the lives, and don't have the same timeless classicness as say Thomas or half the things Disney add in...
As an aside, I hate the idea of Disney using Avatarland...
Benzin said:
There-in lies the issue, it seems that Merlin think that repairing/repainting stuff in the off season isn't worth the effort because it doesn't bring in the guests... Such a mindset is what's hurting the parks more, as we saw when DIC were in charge...
We do seem to be seeing a difference this year with the re-paving work in Chessington and the work on the Smilers queue extension. Will have to wait until the weekend to see Thorpe as they don't have any weekend openings but hopefully they have put some TLC in too.
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A queue extension on Smiler is a positive park improvement? Bet you Nemesis is still rotting away then... What about a fresh coat of paint for the rest of the park as well?
Market Square paving is good, and a start, but it needs MORE... It'll make the rest of the park even worse... And I think everyone is still waiting for Thorpe is repaint Colossus...
Thing is now, Merlin have owned the parks long enough that they could have easily removed some of the old Tussauds DIC mistakes... They haven't, instead they have seemingly continued along some of the paths originally tred forwards...