Benzin
TS Member
Merlin don't theme everything in a dark, run down way. Look at their family additions. Nothing not thrill related has had a dark theme. Clearly, dark themes suit British thrill rides. Obviously why Thorpe is just filled with depression.
My point is, that it's unfair to say Tussaud's did a better job, seeing as all their thrill additions were dark/run down in some way.
I know you go to a theme park for fun/escapism, but if the average thrill seeker gets excitement from close calls with death etc, then the ride will mimic those needs.
I expect it is cheaper to maintain, but that won't be the sole reason behind the theming choice.
Air isn't dark or run down...
Difference is that Tussauds (pre-2000s mostly) would ensure upkeep on the attractions... There's a big difference between a ride looking run down for effect (Tower of Terror) or looking unkempt and generally awful... This is what Merlin don't seem to realise, that making a ride look run down is sometimes better through subtlety, rather than the in-you-face variants of say Swarm (and also having a designer without such a hatred of fire exits to create a poor station)...
As for Smiler, the concrete mess is a disappointment, but we can blame the groundwork people for that, as their research into the ground type was wrong... I would guess that if they had known about the groundwork issues they would've encountered prior to construction, they would've worked around the issue better than the rushed version we ended up with...
As mentioned elsewhere, thrill rides don't need to be dark to be thrilling... Silver Star has a racing theme and that doesn't detract from the thrill levels...