Re: Thorpe Park
I would imagine the reason Thorpe did so badly last year is that you reap what you sow, and in recent years they (Merlin as a whole but Thorpe especially) have sown a whole heap of bad experience in millions of guests who have simply not returned, especially now the money is tight (and especially tight for their core narrow young target market).
-People have stopped falling for the something new and amazing advertising to entice them in, then realising they've been conned when the new ride is crap or seriously mismarketed (storm surge, 13).
-The gate price is artificially inflated to make you feel like you are saving money with a voucher when you aren't. No one is falling for it when the vouchers are thrown at you like confetti in every shop in the land.
-The carpark is not only charged unnecessarily but the payment and barrier system is run so ineptly it is a really frustrating end to your day and leaves a very bitter taste in your mouth.
-The opening hours are considerably shorter then previously, but on top of that it is harder to fit things in to your day because...
-Fastrack has been squeezed as a massive cash cow at the detriment to everyones day, both those who do and do not purchase it. People get on rides with a seething resentment that either they have had to wait twice as long because people have paid their way passed them, or that they themselves have had to pay to jump the queue (but still often queue for a significant amount of time themselves).
-The park looks like it has been left to rot in many places, the upkeep of many areas is so poor and not just generally around the park but actually on rides as well.
-Many attractions have been closed and not replaced, adding to the above point but also a reminder you are getting less for your money all the time. Fungle Safari, CCR, Pirates, Arena, Saw Alive and for nearly all of last year Slammer and for much of it Samurai, all sitting there in various states of decay for all to see, each a very obvious closed attraction which until recently would have been included in the line up.
People around these places always seem to react to posts like this as if it is some sort of enthusiast trait to see all these negatives, that we are looking for some sort of impossible perfection and the public don't see it. That is absolutely wrong. I generally don't move in enthusiast circles but knowing of my park going habits friends and colleagues are always talking to me about their visits, and it is nearly always negative and focused on the above, especially car parking and fastrack. They will of course have huge positives from some parts of their day, usually a specific ride or two, but generally they leave feeling they have been ripped off and slightly conned. That is not a nice feeling to have spent your money achieving.
So I don't think last years bad gate figures are because of The Swarm, but inspite of it. I'm sure they've done exit surveys on riders and maybe they are not as high as would be hoped for, but no ride can be to everyones taste and most people I know liked it in quite a big way. So to come to the conclusion that The Swarm is the problem, and not everything around it, is insanity, but these strong 'rumours' persist that The Swarm is having more stuff thrown at it and some seats reversed in the pursuit of ticket sales. For Thorpe to lose confidence in the best thing they have going for them and start messing with it, turning it into a gimmick it was never designed to be, while so many other attractions around the park seriously need that attention is bizarre. To me Thorpe seem to be really losing their way.