1.3 million from that amount of Christmas number one sales is not the huge amount it should be.
You can blame streaming services for that.
The average artist receives just
£0.0028 per stream from Spotify. The average artist receives
£0.005 per stream from Apple.
The streaming of songs have counted toward the UK Official Charts Company data since 2015.
Streaming makes up the vast proportion of UK Official Charts singles data, even though 100 streams is equivalent to 1 purchase. One song has to be streamed 100 times, within the space of 1 week, for it to equate to a purchase.
Contrast that with "Do They Know It's Christmas" by Band Aid 30 in 2014, before streaming services counted. They'd raised £1 million within minutes of the song debuting.
In the case of Band Aid 30 though, the single was available to purchase only. Apple waived their fees, for iTunes, and George Osborne waived VAT.
In the case of LadBaby, Spotify and Apple did not waive their fees, VAT still applied, and the amount they were getting was considerably less.
There's a reason why Taylor Swift, and plenty of other musicians, have it in for Spotify. Great for the consumer, poor for the artist.
Source for Band-Aid figure:
https://www.theguardian.com/music/2...-million-pounds-within-minutes-x-factor-debut