I am still in two minds about this whole ride.
The concept itself is chilling; the idea of being manipulated, forced into taking pleasure out of something you do not wish to is very striking, even on an intuitive wavelength. I love the idea that you
will smile; the connotations that surround this notion extend into every direction from war, to rebellion, even on some very deep subconscious level, perversion.
But the way that this very intimidating, very controlling ride has been named is not fitting. 'The Smiler' is not sinister enough. Some people like it because of the irony that the terror won't make you smile, it will frighten you, and I agree that Alton are on the right tracks... but the name lacks substance and isn't chilling.
'Nemesis' - an arch-enemy, it feels unbeatable and like a force that you are against. 'Oblivion' - a word that is a place, a place of which you know very little apart from that you don't want to go there. 'The Smiler' - hm... For a name so explicit, so much is left for us to work out ourselves. The use of the definite article would imply that the ride is doing the smiling, or is a machine to make riders smile? Is the ride smiling at our terror, as if mocking us? Or are we smiling at the ride for it entertaining us? It is not shrouded in mystery, it is shrouded in muddy confusion. 'Delirium' would've been perfect. A state of being. Sounds sinister. Casts a dark shadow over the ride from the outset.
People worried that the public will perceive this as a kiddie ride have nothing to fear; the public are not idiots. The dark marketing of this will make sure that the ride is seen as scary. I don't know. Yes, it does the job and I suppose it could be worse, but I feel like it's just laziness. The public will just end up wondering who's supposed to be smiling and how this could tie in with a giant spider-like robot covered in smiles. Sure, Oblivion isn't clear in meaning, but if it was, where would the fear come from? The purpose of the ride is centred around the mystery of what goes on in that hole. I guess my point is that if you're going to be specific, you have to be really specific, or else you're better just creating an atmosphere...
Sorry to ramble, but I just felt it better to put my points down in words, albeit admittedly they are a bit jumbled...