[The Smiler] Marketing discussion

[Energetic_starfish]

this came to my head today, don't know what you all think but I swore I saw that sinister smile somewhere else then I thought of Soundgarden - Blackhole sun! What do you think ?



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[Martin]

Hadn't even thought of this before somehow. Shout.

Should have got Chris Cornell to do the soundtrack.

 

[Energetic_starfish]

Hadn't even thought of this before somehow. Shout.

Should have got Chris Cornell to do the soundtrack.

Now that would be pretty cool XD

 

[delta79]

Overall it's a good advert, only let down by the weird deep voice that guy has. Probably would have been better if they used his normal voice.

That is a nod to oblivion I think, the weird guy that says "don't look down" in the original advert for it

 

[TheMan]

Hadn't even thought of this before somehow. Shout.

Should have got Chris Cornell to do the soundtrack.

Now that would be pretty cool XD

I posted that video months ago lol!!

I'd link to it, but no way am I going through all my posts to find it. Have you any idea how long some of my posts are?

 

[AirFAN]

I think the advert is good because compared with more recent adverts there is definitely cohesion in relation to the style - talking more specifically about the 'cartoony' nature of it.

I have to say I think the advert doesn't make the ride look menacing enough. The advert for Thirteen for example was much more about the theme than the actual ride. I understand they wanted the ride to be the main feature of the advert but the style in which they've executed it, in my opinion, doesn't have the ability to instill fear into people.

I think they should have gone for a more sinister approach, bringing in perhaps a mental asylum aspect.

 

[josht]

Well I got upset when I've just seen the advert, it should be open

 

[siralgenon]

The Smiler's TV advert has now been 'corrected' and the opening date has been removed.

 

[warrenashcroft]

The Smiler's TV advert has now been 'corrected' and the opening date has been removed.

It's likely they had a "corrected" advert all along, with instructions in the campaign of which of the two to play when - no point in saying "Opens 23rd May" on and after 23rd May.

You can do alot of clever scheduling as part of your TV advertising campaign.

 

[BigDave]

http://www.thisisstaffordshire.co.uk/Teething-troubles-stop-new-Alton-Towers-ride/story-19066085-detail/story.html#axzz2UFXxoFTl

The Smiler's late opening has been posted on a major regional website

 

[Jonathan]

I think it's a bit more than 'teething troubles'...

 

[TheMan]

http://www.thisisstaffordshire.co.uk/Teething-troubles-stop-new-Alton-Towers-ride/story-19066085-detail/story.html#axzz2UFXxoFTl

The Smiler's late opening has been posted on a major regional website

Comment number 2 (literally I think appropriate):

“I take it they bought it new then...it should be under warranty? Some of Alton Tower's rides are second hand. You'd think they'd tested it before letting humans ride on.”

Can I take back what I said about the GP please?

TAKE THE RIDE BACK! ITS FAWLTY!!!

PS...
DON'T MENTION THE WAR

 

[Alastair]

http://www.thisisstaffordshire.co.uk/Teething-troubles-stop-new-Alton-Towers-ride/story-19066085-detail/story.html#axzz2UFXxoFTl

The Smiler's late opening has been posted on a major regional website

Comment number 2 (literally I think appropriate):

“I take it they bought it new then...it should be under warranty? Some of Alton Tower's rides are second hand. You'd think they'd tested it before letting humans ride on.”

Can I take back what I said about the GP please?

Hahaha that one made me laugh. He is right in the respect that it probably is under some kind of Gerstlauer warranty, but the way it's phrased is hilarious. Also, are there any second hand rides at the park?

 

[TheMan]

http://www.thisisstaffordshire.co.uk/Teething-troubles-stop-new-Alton-Towers-ride/story-19066085-detail/story.html#axzz2UFXxoFTl

The Smiler's late opening has been posted on a major regional website

Comment number 2 (literally I think appropriate):

“I take it they bought it new then...it should be under warranty? Some of Alton Tower's rides are second hand. You'd think they'd tested it before letting humans ride on.”

Can I take back what I said about the GP please?

Hahaha that one made me laugh. He is right in the respect that it probably is under some kind of Gerstlauer warranty, but the way it's phrased is hilarious. Also, are there any second hand rides at the park?

I think he meant Thorpe Park ;D - Although I think Nemesis was second hand.

 

[Alastair]

http://www.thisisstaffordshire.co.uk/Teething-troubles-stop-new-Alton-Towers-ride/story-19066085-detail/story.html#axzz2UFXxoFTl

The Smiler's late opening has been posted on a major regional website

Comment number 2 (literally I think appropriate):

“I take it they bought it new then...it should be under warranty? Some of Alton Tower's rides are second hand. You'd think they'd tested it before letting humans ride on.”

Can I take back what I said about the GP please?

Hahaha that one made me laugh. He is right in the respect that it probably is under some kind of Gerstlauer warranty, but the way it's phrased is hilarious. Also, are there any second hand rides at the park?

I think he meant Thorpe Park ;D - Although I think Nemesis was second hand.

Oh yeah, wasn't it originally at the Pleasure Beach? Then they sold it and replaced it with Infusion

 

[Natalie]

Enterprise is 2nd hand it operated for a couple of years in Trentham gardens first before being moved to Towers.

 

[thefatone]

Blade is also second hand, being a travelling ride before moving to the park in 1980.

That's probably as far as it goes with second hand rides now.

 

[Rocket]

Just thought I'd say, in the last few days the smiler app has snuck up from 85 to 25 in the Apple App Store! Good marketing

 

[LordOfDarkness]

The advert is being shown during every advert break on Viva.

Selective marketing for the teens it is!

 

[Dylan]

Just seen the advert on TV for the first time. The end of the advert says 'book now at Alton Towers Resort'. Which, to me, suggests I should book now as the ride is open. Slightly misleading for people planning a half term day out?