Matt.GC
TS Member
I agree with this. These decisions seem at odds with Merlins pro accommodation strategy as they've effectively taken a lot of value out over night stays. With the park closed an overnight stay is a substantially devalued product.I sort of think that opening times have got to be governed more and more by the accommodation offering with Merlin seemingly relying more and more on this revenue stream. There’s therefore got to come a point where the cost savings of closing the park eat into accommodation bookings too much.
Whether they’re even making this link is another thing. It could well just be another blinkered decision of ‘if we close the park more days we’ll save more money’. If they have made the link then surely the number of closed days is now at a critical point of impacting people booking into the hotels.
It is typical behaviour however as Merlin have increasingly relied on accommodation for income and have quite bullishly been dismissive of seeing the parks as a substantial draw to their resorts. Whether we have seen the tipping point of this or not is yet to be seen.
Since Merlin have been reluctant to talk openly about their RTP performance as of late, we may well have already passed that tipping point, with Merlin wanting to just plow on regardless.