James
TS Founding Member
I think they'll be betting on guests buying multi-park tickets to visit this park. The waterpark and theme park combo ticket is pretty good value, so if there's a similar offer for Ferrari Land I think that will work well to ensure people visit.
Of course PortAventura sits right in the middle of a major holiday resort too. Ferrari Land will be marketed heavily across hotels, holiday companies, local excursion shops and be featured heavily on PA's marketing pitch on Salou seafront. PortAventura has always had the advantage of where it's located, so it will definitely get guests.
Standalone tickets will be a big seller in 2017 I bet, then from 2018 onwards combo tickets will be what keeps guests numbers steady.
Of course PortAventura sits right in the middle of a major holiday resort too. Ferrari Land will be marketed heavily across hotels, holiday companies, local excursion shops and be featured heavily on PA's marketing pitch on Salou seafront. PortAventura has always had the advantage of where it's located, so it will definitely get guests.
Standalone tickets will be a big seller in 2017 I bet, then from 2018 onwards combo tickets will be what keeps guests numbers steady.